oikos Brand

oikos is more than a community - it is also the name and brand that gives us our identity, both as a network and as chapters. There are several opportunities for you as a local group to both leverage

how to use the oikos Chapter brand?

✨chapter branding: rules and boundaries

Even though we want to give you as much freedom as possible when it comes to creating content and communicating with the public, there are still some things that are required, encouraged, and not allowed:

‼️You must:

• Use the oikos logo provided by oikos International as the only official one for your chapter

• Respect the oikos values and the oikos Community identity in external communications

✅You should:

• Use oikos colors, fonts, and language in creating content

• Use the tools and resources available & share your work with the community

• Get creative and express yourself!

❌Don’t:

• Use alternatives or make changes to the oikos Chapter logo provided by oikos International

• Use oikos brand, logo, name, or assets from the oikos resource library for commercial for-profit purposes

🔵oikos Chapter logo

Every chapter has its own specific logo - and it comes in two versions: medium and large. They are versatile and offer a lot of possibilities to work with.. Read more about how to use the logos (... and how not to...) in the branding guide.

Find your chapter logo here (access with oikos email)

🖼️oikos Brand image

Our Community is the face of oikos! Our content should reflect the human-centric nature of our work. To aid you in content creation, we have created a library of pictures taken at in-person events, reflecting the energy and diversity of our Community. The pictures were taken with the prior consent of the people in them, making them GDPR compliant and available for use in external and internal communication of oikos International and oikos Chapters.

Access the photo library here (access with oikos email)

⚙️tools & templates

We support chapters by providing tools to help you create and get the best usage of the oikos Brand. You have a community Canva team at your disposal with a number of templates available and regularly updated. With the oikos email address, you have access to G Suite (Docs, Sheets, Slides) with pre-made oikos templates to create documents and slides for your chapter.

🎨creativity beyond

We don’t want to limit your creativity and encourage you to go beyond what we have to offer! Get inspired and inspire the whole community with your work and exchange to create new things together! Feel always invited to reach out to your colleagues around the globe & ask for support. Likewise, if you’re inspired and would like to contribute to our global oikos Brand, reach out to us!

💡guides & tools for oikos Chapters

Detailed oikos Branding Guidelines: https://drive.google.com/file/d/1l_C1PRGf1Nh8njSbzf1co_WmLEECGpf4/view

G Suite Guide: https://drive.google.com/file/d/1wlcARFQoJ-IrRKJ-9iHusdsrWMk47pPo/view

Canva Guide: https://drive.google.com/file/d/1KrSQ_t836lMHlYSCAQd_-AISQcnc8-Kf/view?usp=sharing

🧩the oikos Brand

Our oikos Brand is what helps people identify oikos as an organization and the impact we make on both local and global levels. Through an easily identifiable oikos Brand we can shape people’s receptions of

our Community and this is not limited to marketing and communications, but should be present in other domains and activities of all chapters. This is vital for the growth of your chapter and our Community as a whole, our recognizability, the impact we make and representing our Values, Mission and Vision.

Chapter Logos are available on the oiToolbox G Drive (oikos email exclusive access). If you have trouble finding it reach out to ___

🖌️the oikos Colors

One of the key parts of the oikos Brand is the blue and white color which over the years has become synonymous with our organization. The main blue palette consists of light blue hex #1d6bf3 and dark blue hex #002842.

✍️the oikos Fonts

For creating visuals, graphic and video design our primary font family is Poppins. For documents and written content we use Work sans.

📖the oikos Story

Storytelling should be at the center of oikos communication. Our community is all about people, and we want their stories told and voices heard. In addressing sustainability issues, we don’t want to simply present them. We want to share experiences, inspire, teach and motivate readers with stories of changemakers around the world. These stories should be honest, inclusive and without judgement or prejudice.