Marketing Tools & Impact Comms

❓ : how can you get YOUR message through when people are overflowing with information?

What is impact communication?

“Considering your audience, what information do you want to share and the best way to share it to ensure that the message is understood and, most importantly, inspire action?” - Maxime

☁️ Take a minute to think about what personally touches you and moves you to take action? ☁️

Now next time you write a communication piece for your chapter, think about the following questions:

  • What do you want a person to feel when they read/see the post (e.g. excitement, reflection, urgency)?

  • What key information do I want them to remember (e.g. statement, number)?

  • What action do I want them to take (e.g. : register for an event or just share it in their story)?



Some rules for... getting views and retaining attention on your video content:

  1. Shorter is better! Here again you want to make sure information is concise and your video gives either interesting information in the first seconds, or teases the user to stay a little longer to listen to the whole video.

  2. Check your quality! You want to upload high quality content - check it beforehand to avoid any glitchy part of the video - low audio quality, bad lighting etc. Take advantage of the built-in app editor to cut some parts and enhance your video!

  3. Put yourself out there! You might feel a little shy to go on camera but it is important to feel confident, speak in a clear voice and allow your facial expressions to also be part of the story.

  4. Be authentic! You want to appear natural and speak with words that resonate to you, authenticity is more important than a perfect diction or pronunciation.

  5. Use subtitles! Be inclusive to the deaf community but also to non-native English speakers that might understand better written English. TikTok has its own auto-captions for example, but you could also use free apps like CapCut.

  6. Make a nice snippet! If a user visits your profile you want them to be able to easily identify what the video is about - add a bit of text and a pic in a nice frame.

oikos content inspiration:

Testimonies: https://www.instagram.com/reel/CuABFK3tdcJ/

Team presentation: https://www.instagram.com/reel/CqTGMHcpEaS/

Climate change reporting: https://www.instagram.com/reel/ChudYXYLbqT/

Be bold. Play. You are welcome.😉

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