> For the complete documentation index, see [llms.txt](https://wiki.oikos-international.org/oi-user-guides/-MhyYb9hfI-Kkxr_150f/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://wiki.oikos-international.org/oi-user-guides/-MhyYb9hfI-Kkxr_150f/fundraising-and-finances/fundraising-user-guide/fundraising-resources/oikos-usp-unique-selling-proposition.md).

# oikos USP (unique selling proposition)

Find here a collection of arguments to convince potential donors of the value we bring as an international sustainability NPO.

<table><thead><tr><th width="145.5">Perspective</th><th>Arguments</th></tr></thead><tbody><tr><td><strong>Stakeholder Perspective</strong></td><td><ul><li>oikos members represent the <strong>young, critical, sustainability-oriented, digital-native generation</strong> = important stakeholder for all future oriented companies</li><li>oikos is an international <strong>supra-university institution</strong> = important education-related stakeholder</li></ul></td></tr><tr><td><strong>Human Resource Perspective</strong></td><td><ul><li>oikos directly connects more than 1200 students = relevant pool of sustainability-oriented and project-experienced <strong>future employees</strong></li><li>former oikos employees and oikos alumni = relevant pool of <strong>experienced sustainability employees</strong></li></ul></td></tr><tr><td><strong>CSR/Sustainability Perspective</strong></td><td><ul><li>oikos enables the <strong>development of future leaders</strong> through project leaderships, international positions and leadership program = valuable partner for youth-related CSR efforts</li><li>oikos enables <strong>capacity building for sustainability</strong> = valuable partner for education-related CSR efforts</li><li>oikos enables <strong>sustainable impact on education and universities as well as economy and communities</strong> = valuable partner for sustainability partnership</li></ul></td></tr><tr><td><strong>Marketing Perspective</strong></td><td><ul><li>oikos members represent a young, critical, sustainability-oriented, digital-native generation = <strong>access to pioneering customer group for sustainable goods and services</strong></li><li>oikos has a global network with local organisations in many countries = <strong>access to local network in current/future market</strong></li></ul></td></tr></tbody></table>